Ypsilon Licensing Expands with International Partnerships

New partnerships focus on brands including Grumpy Cat, Jane Foster, MS by Meritxell, JoyPixels Emoji, Godzilla and ‘BeyBlades.’

License Global

October 2, 2019

2 Min Read

Ypsilon Licensing has signed several new international partnerships to manage iconic brands for Europe and Iberia.

The new endeavor will see Ypsilon Licensing expand its territory reach with the international experience of its team. New partnerships focus on brands including Grumpy Cat, Jane Foster, MS by Meritxell, JoyPixels Emoji, Godzilla and ‘BeyBlades.’

Grumpy Cat

Ypsilon Licensing and Grumpy Cat Limited have signed an exclusive representation deal to bring Grumpy Cat to life in Spain and Portugal across several categories. The partnership supports the expansion of Ypsilon Licensing’s portfolio into the kids, teens and kidult target groups with a focus on lifestyle.

Jane Foster

Ypsilon Licensing has inked a representation deal with United Agents to grow British illustrator, author and textile designer Jane Foster´s licensing program across Europe, excluding the U.K. and Eire. Foster illustrates, screen prints, sews and writes books, and has sold more than 300,000 books since 2015. Jane Foster art is available at retailers such as IKEA, Habitat and Heals, Make International and Dinoski.

MS by Meritxell Duran

Ypsilon has teamed with Meritxell Duran, an artist who works across illustration, animation, design and 3D sculpture. Ypsilon is working to extend Duran’s footprint across select product categories worldwide.

As master agent worldwide, Ypsilon is seeking experienced agencies in key countries.

JoyPixels Emoji

Ypsilon Licensing, Born Licensing and JoyPixels have signed a deal to represent the world of Emoji in Spain and Portugal. JoyPixels, created in 2014, helped develop Emoji as the world’s universal icon. JoyPixels is the only licensor who is a member of the Unicode Consortium, offering authentic Unicode-compliant Emoji icons. Born Licensing will represent Emojis by JoyPixels in Iberias.


Ypsilon Licensing is the exclusive agent of Godzilla in Spain. An agreement with Gen X Games has seen the launch of a card game, "Total War.” The game, which has seen great results in the Spanish market and YouTube, can be found online and at FNAC, El Corte Inglés and Games Stores across Spain. Also, Gen X will launch the board game "King of the Monsters," which will be released by Christmas 2019. Dream Figures will launch 3D Godzilla figurines aimed at collectors as well.


The third season of “Beyblade Burst Turbo” returns to Boing. The deal was secured by the parent company Ypsilon Films, which served as exclusive TV agent of Sunrights in Spain.

“Beyblade” continues to be a top boy’ selling property. Hasbro is worldwide master toy partner.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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