Winners of Licensing International Asian Awards 2020 UnveiledWinners of Licensing International Asian Awards 2020 Unveiled

In response to the global coronavirus pandemic, the Licensing International Asian Awards ceremony has been moved to celebrate the best of the best in the Asian licensing business online. This year’s Awards feature 64 nominees across 13 categories judged by a panel of Asian licensing experts from all areas of the industry, followed by voting from the licensing community.

The Licensing International Asian Awards, debuted in 2013, recognizes the excellence, innovation and creativity in the licensing industry. The winners of Licensing International Asian Awards 2020 are:

Asian Property of the Year

B.Duck – Semk Products

Corporate Brand/Lifestyle Property of the Year

Mickey Mouse (Year of the Mouse) – The Walt Disney Company (China)

Digital Property of the Year

Honor of Kings – Tencent

Entertainment Property of the Year – ANIMATED

“Frozen II” – The Walt Disney Company

Entertainment Property of the Year – LIVE ACTION

Street Dance of China – Alibaba Culture & Entertainment Group

The Newcomer Award

Donglaiye – Shanghai Donglaiye Brand Management Co.

Licensed Promotion of the Year

Jingdong World Museum Super IP Day – The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston / JD.com

Location-Based or Experiential Initiative of the Year

Yu Garden Mickey Lantern Festival – The Walt Disney Company (China) Ltd. / Shanghai Yu Garden Huadeng Culture & Creative Group

Retailer of the Year

FUJIAN LIXUN GROUP CO. – B.Duck

Licensee of the Year – Apparel/Footwear/Accessories

Chow Tai Fook Jewellery Co – LINE FRIENDS / Chow Tai Fook LINE FRIENDS Series

Licensee of the Year – FMCG

Procter & Gamble Company – Mickey Mouse (Year of the Mouse) / SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse

Licensee of the Year – Housewares/Novelties

Razer – Doraemon / Doraemon 50th Anniversary Limited Series

Licensee of the Year – Toys

Guangdong Qman Toys Industry Co. – Pokémon / Qman Keeppley Pokemon Series