Winners of Licensing International Asian Awards 2020 Unveiled

The winners of Licensing International’s 2020 Asian Awards have been revealed.

License Global

January 14, 2021

2 Min Read
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In response to the global coronavirus pandemic, the Licensing International Asian Awards ceremony has been moved to celebrate the best of the best in the Asian licensing business online. This year’s Awards feature 64 nominees across 13 categories judged by a panel of Asian licensing experts from all areas of the industry, followed by voting from the licensing community.

The Licensing International Asian Awards, debuted in 2013, recognizes the excellence, innovation and creativity in the licensing industry. The winners of Licensing International Asian Awards 2020 are:

Asian Property of the Year

B.Duck – Semk Products

Corporate Brand/Lifestyle Property of the Year

Mickey Mouse (Year of the Mouse) – The Walt Disney Company (China)

Digital Property of the Year

Honor of Kings – Tencent

Entertainment Property of the Year – ANIMATED

“Frozen II” – The Walt Disney Company

Entertainment Property of the Year – LIVE ACTION

Street Dance of China – Alibaba Culture & Entertainment Group

The Newcomer Award

Donglaiye – Shanghai Donglaiye Brand Management Co.

Licensed Promotion of the Year

Jingdong World Museum Super IP Day – The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston /

Location-Based or Experiential Initiative of the Year

Yu Garden Mickey Lantern Festival – The Walt Disney Company (China) Ltd. / Shanghai Yu Garden Huadeng Culture & Creative Group

Retailer of the Year


Licensee of the Year – Apparel/Footwear/Accessories

Chow Tai Fook Jewellery Co – LINE FRIENDS / Chow Tai Fook LINE FRIENDS Series

Licensee of the Year – FMCG

Procter & Gamble Company – Mickey Mouse (Year of the Mouse) / SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse

Licensee of the Year – Housewares/Novelties

Razer – Doraemon / Doraemon 50th Anniversary Limited Series

Licensee of the Year – Toys

Guangdong Qman Toys Industry Co. – Pokémon / Qman Keeppley Pokemon Series

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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