Weird Lime to Rep ‘OOKS’

Children’s create-your-own storybooks app “OOKS” signs new global licensing agent.

License Global, Content Editor

July 16, 2019

1 Min Read

Digital play experience app “OOKS” has named Weird Lime as its global licensing agent.

The deal will see Weird Lime drive worldwide licensing deals for “OOKS” across consumer products, digital activations, broadcast partnerships and experiential.

A digital playground across multiple mediums, “OOKS” empowers storytelling and creativity for children through an app that allows kids to create their own work of fiction that can be made into a physical book.

Following on the Zulleon property’s success, a full suite of five new apps based around unique game play will launch for iOS and Android, as well as the launch of a 22-episode animation shorts series, which will be available worldwide later this summer on both YouTube and Amazon Prime Video.

“‘OOKS’ is such a thrilling and fast-paced property to be involved in,” says Sarah Camp, marketing director, Weird Lime Limited. “We work across a variety of global FMCG and international properties but ‘OOKS’ is like nothing we have been involved in before, in terms of instant fan engagement. We have been blown away by the consumer uptake of the brand, its content and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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