Ruth Balbach will take over for Brian Robinson.

License Global

April 18, 2023

1 Min Read
Ruth Balbach.
Ruth Balbach.Universal

Ruth Balbach has been promoted to executive vice president, global brand strategy and creative, Universal Products & Experiences (UP&E). 

In this role, Balbach will lead the teams responsible for global brand strategy and insights, global creative and product design, retail and brand marketing, multimedia/productions and operations.  

Brian Robinson has accepted a new role as executive vice president, chief creative officer, Universal Creative in Orlando. 

Balbach came to UP&E through the DreamWorks Animation acquisition and has made an impact leading the brand creative team with design and branding work while also leading creative strategy, foundational design assets, retail transformation and design, as well as multimedia creative. Ruth was also instrumental in the recent Universal Parks brand purpose and campaign work.   

Prior to joining DreamWorks, Balbach was a creative leader at Target for more than 13 years. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like