Surge will look to expand the brand into infant products.

License Global

September 20, 2019

1 Min Read

Surge Licensing has signed on to represent infant and toddler toy maker SmartNoggin globally.

SmartNoggin is an award-winning toy maker that sells a line of infant and toddler items including the NogginStik, NogginRings and the NogginSeek. The deal will see Surge work to grow the SmartNoggi brand initially through a core master infant/toddler products partnership before expanding out to strategic categories that include, infant products such as feeding, personal care, health care, accessories, strollers and publishing.

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