Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Phillips-Van Heusen Corporation has announced a new licensing agreement with Arvind Brands Ltd., a division of Arvind Mills Ltd., to design and distribute apparel under its well-known IZOD sport-inspired lifestyle brand. This strategic licensing a
April 6, 2018
rrangement provides Arvind with the right to distribute apparel under this iconic American brand both at wholesale and through its own IZOD flagship stores in India.
“PVH is represented in India through the presence of several of its brands, including Arrow, which Arvind has distributed for more than 15 years,” says Kenneth Wyse, president–licensing, PVH. “We have been impressed by Arvind’s management team and the growth of our Arrow brand in India, as well as the number of other prominent international brands Arvind manages in India. We believe that Arvind has the skill, business acumen, experience and infrastructure to introduce and develop successfully the IZOD brand in India.”
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024