LIMA Unveils Award Finalists

The International Licensing Industry Merchandisers’ Association has unveiled the finalists for its annual International Licensing Excellence awards.

April 6, 2018

4 Min Read

Winners of the annual Licensing Excellence awards will be announced at Licensing Expo.

The International Licensing Industry Merchandisers’ Association has unveiled the finalists for its annual International Licensing Excellence awards.

The International Licensing Excellence awards recognize outstanding creativity and performance in all major segments of licensing. The winners will be announced at Licensing Expo, June 21, in Las Vegas, Nev.

This year's nominees include:

Licensed Program
Art & Design

  • Andy Warhol–The Andy Warhol Foundation for the Visual Arts

  • It’s a WildLife–Form Advertising/Bulldog Licensing

  • Keith Haring–Artestar/Haven Licensing

  • Pets Rock–Takkoda/The Sharpe Company

  • Taste Happiness with SmileyWorld–The Smiley Company

  • The Very Hungry Caterpillar/The World of Eric Carle–Eric Carle Studio–The Joester Loria Group

  • V&A–Victoria and Albert Museum


  • Claudia Schiffer–Claudia Schiffer (MACL)/IMG

  • "Cupcakes and Cashmere"–"Cupcakes and Cashmere"/Brand Central

  • Loudmouth–Loudmouth Golf/The Brand Liaison

  • Nuance Salma Hayek–Ventanarosa/Salma Hayek/Beanstalk

  • Paris Hilton–Paris Hilton Entertainment/Beanstalk

Character/Toy Brand

  • Barbie–Mattel

  • Crayola–Crayola

  • Hello Kitty–Sanrio

  • My Little Pony–Hasbro

  • Paddington Bear–Paddington and Company/The Copyrights Group

  • Shopkins–Moose Toys/The Licensing Shop

  • Snoopy–Peanuts Worldwide

Corporate Brand

  • Ekocycle– and The Coca-Cola Company

  • Energizer–Energizer Brands/Beanstalk

  • Girl Scouts of the USA–Girl Scouts of the USA/The Wildflower Group

  • HGTV Home–HGTV (Scripps Networks)/Beanstalk

  • In Love by Bride’s–Condé Nast/The Musmanno Group

  • Jeep–FCA US/The Licensing Company

  • Kevlar–Dupont/Earthbound

  • Pella–Pella/Brandgenuity

  • Scotts and Miracle-Gro–The Scotts Miracle-Gro Company/Seltzer Licensing Group


  • “Candy Crush Saga”–King Digital Entertainment/Striker Entertainment

  • “Hit It Rich Slots & Elvira”–Zynga

  • “LINE Friends”–LINE Friends

  • “Skylanders”–Activision Publishing


  • “Boonie Bears”–Fantawild Animation

  • Frozen–Disney Consumer Products and Interactive

  • “Masha and the Bear”–Masha and the Bear

  • Minions–NBCUniversal Brand Development

  • “Paw Patrol”–Spin Master

  • “Peppa Pig”–Entertainment One

  • “Teenage Mutant Ninja Turtles”–Nickelodeon

Film/Television/Entertainment–Live Action

  • AMC’s “The Walking Dead”–AMC/Striker Entertainment

  • Jurassic World–NBCUniversal Brand Development

  • Marvel’s Avengers: Age of Ultron–Disney Consumer Products and Interactive Media

  • Star Wars: The Force Awakens–Disney Consumer Products and Interactive Media

Food and Beverage/Restaurant

  • Anheuser-Busch–Anheuser-Busch InBev/The Licensing Company

  • Beekman 1802 Farm Pantry–Beekman 1802/Brand Central

  • Coca-Cola–The Coca-Cola Company/The Licensing Company

  • Corona–Constellation Brands/The Joester Loria Group

  • Dr Pepper Snapple Group–Dr Pepper Snapple Group/Brand Central

  • The Hershey Company (Asian Licensing Program)–The Hershey Company/The Licensing Company

  • TGI Fridays–TGI Fridays/Beanstalk

Licensed Promotion

  • Coca-Cola at Excelsior–The Coca-Cola Company/The Licensing Company

  • Frubes Minions–Universal Studios/Illumination Entertainment/Asgard Media

  • Marvel Collector Corps Subscription Box–Disney Consumer Products and Interactive Media

  • NFLPA/Uber Delivers Madden to Local Fans Nationwide–NFLPA

  • “Peppa Pig” National Daffodil Day Australia–Entertainment One

  • Star Wars: Force Friday/Unboxing Program–Disney Consumer Products & Interactive Media

  • Throwback Thanksgiving / Freedom From Want Illustration–The Saturday Evening Post/Curtis Licensing

Location-Based or Experiential Initiative

  • Alien vs. Predator–Twentieth Century Fox Consumer Products and Universal Studios Hollywood

  • AMC’s “The Walking Dead”–AMC and Parque de Atracciones de Madrid/Striker Entertainment

  • Discovery Adventures –Discovery Communications, PPW Sports and Entertainment (China)/APAX Group (China)

  • Discovery at Sea–Discovery Communications and Princess Cruises

  • Il Mondo di Peppa Pig (The World of Peppa Pig)–Entertainment One/Leolandia

  • My Little Pony/Equestria Girls–Hasbro/Producciones Tycoon Gou

  • The Simpsons Land–Twentieth Century Fox Consumer Products and Universal Studios Hollywood

  • Thomas Land–Mattel and Fisher-Price


  • Cost Plus World Market (a Bed Bath & Beyond company)–“Downton Abbey”

  • Fei FanTan Suo Outdoor Products–Discovery Expedition

  • Grupo Éxito–Minions

  • Hot Topic–“American Horror Story”

  • Hot Topic–“Doctor Who”

  • Saks Fifth Avenue–“Empire”

  • Spirit Halloween—“Teenage Mutant Ninja Turtles”

  • Target–Peanuts

  • Toys "R" Us–Star Wars: The Force Awakens


  • England Rugby–Rugby Football Union/CPLG U.K.

  • FIFA Women’s World Cup Canada 2015–FIFA (Fédération Internationale de Football Association)

  • Major League Soccer & 20 Clubs–Major League Soccer/Soccer United Market


  • PGA Tour–PGA Tour


Licensed Products

  • Black Milk–“Doctor Who” legwear

  • Bioworld Merchandising–Corona apparel & footwear collection

  • ELAND–“The Simpsons” apparel line

  • Guangzhou Boweiman Fashion–Jeep leather bags & accessories

  • Hot Topic–“Doctor Who” fashion line

  • Peter Alexander–“Sesame Street” sleepwear, outwear & accessories

  • SG Companies–Classic Star Wars children’s footwear


  • Argento SC–Car and Driver automotive gifts & accessories

  • Ping Solutions–Minions water dispenser

  • Select Brands–Captain America & Marvel Avengers waffle makers

  • Select Brands–Disney Frozen Olaf Snow Cone Maker

  • The Sherwin-Williams Company–HGTV HOME by Sherwin-Williams paint

  • Swan Hose–Miracle-Gro Ultra Lite and Scotts Max Flex Hose

Digital–Apps, Software, Video

  • Aristocrat Technologies–AMC’s “The Walking Dead” slot game

  • Ludia Games–“Jurassic World: The Game”

  • Pocket Gems–“Mean Girls Senior Year” interactive mobile game

  • Stern Pinball–KISS pinball machine

  • Story Toys–The World of Eric Carle/"The Very Hungry Caterpillar" apps

  • Zynga–“Wizard of Oz” slots


  • Ace Canning–Hershey’s Soyfresh soymilk

  • Bon Bon Buddies–Minions Surprize Qube

  • Kraft Heinz–TGI Fridays frozen snacks

  • The Quaker Oats Company–Quaker Chewy Girl Scouts Granola Bars

  • The Republic of Tea–“Downton Abbey” teas

  • Robinson’s Brewery–Iron Maiden Trooper Premium Beer

  • Walker’s Shortbread–Outlander assorted shortbread

  • Whole Foods–The Very Hungry Caterpillar 365 Everyday Value cereal and juices

Health & Beauty Aids

  • Hall & Associates Limited–Shopkins hair accessories

  • Lovehoney–Motörhead Official Pleasure Collection

  • Pak Lab–Bay Soleil Sun and Skin Care product line

  • Papeless Nacionales S.A.–The Peanuts Movie Suave Gold Tissues

  • Pearl World–Paris Hilton Cosmetic Collection

  • Vision Ease–Coppertone Lenses by Vision Ease

Home Décor–Domestics, Furniture, Giftware, Textiles

  • Pendleton Woolen Mills–Star Wars blankets

  • Pottery Barn–Star Wars Millennium Falcon Bed

  • Roman–Rudolph the Red-Nosed Reindeer & Friends Jingle Buddies

  • Underground Toys–Star Wars giftware line

  • Weeks Roses–“Downton Abbey” Garden Rose Collection

  • York Wallcoverings–Williamsburg Trend Meets Tradition Wallpaper Collection

Publishing/Social Expression/Back-to-School

  • Blueprint Collections–Shopkins stationery

  • Crayola–Crayola Color Alive Minions

  • Cross–Star Wars pens and journals by Cross

  • Francis Lincoln–Walter Foster “Breaking Bad” Cookin’ up some Colour, Yo’

  • Galison-Mudpuppy–Andy Warhol for Galison-Mudpuppy product assortment

  • Moleskine–Moleskine Batman Limited Edition Collection

  • Wonder Forge–Disney Imagicademy hands-on learning products


  • Hasbro–Star Wars Bladebuilders Lightsaber

  • Jazwares–“Peppa Pig” line

  • Just Play–“Doc McStuffins” Pet Vet Checkup Center

  • LEGO–Star Wars Millennium Falcon

  • Mattel–Elsa Fashion Doll Ice Castle

  • Sphero–Star Wars BB-8 app-enabled Droid

  • The Bridge Direct–Shopkins C3 Kinstructions

  • Wicked Cool Toys–Girl Scouts Cookie Oven

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