Licensing Leadership Summit: Sesame Workshop’s DTC Approach to ‘Sesame Street’

The teams at Sesame Workshop and Bombas are set to highlight the power of DTC retail at this year’s Licensing Leadership Summit.

License Global

February 29, 2020

2 Min Read
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Today’s consumers shop differently than they did 20 years ago, and retail trends will only continue to evolve as time moves forward. One brand that has successfully been able to navigate the changing winds of retail is “Sesame Street” and Sesame Workshop.

With 50 years of brand equity, Sesame Workshop, the non-profit educational organization behind “Sesame Street”, has found the sweet spot in harnessing its iconic appeal while collaborating with relevant, like-minded brands.

In an upcoming session at Licensing Leadership Summit, learn how “Sesame Street” took their collaborations to the next level by partnering with the direct-to-retail apparel brand Bombas to drive incremental revenue for both companies while sharing a commitment to bring awareness to the issues of family homelessness.

The panel discussion will be led by Emily Hofstetter, chief of staff and vice president of communications, Bombas and Gabriela Arenas, vice president of licensing, North America, Sesame Workshop.

In addition to working alongside the CEO on business strategy, Hofstetter leads the brand's PR strategy. Under her guidance, the business development team has fostered partnerships with Flywheel, GAP, (RED), “Sesame Street” and the Muhammad Ali Brand.

At Sesame Workshop, Arenas oversees the strategic development, direction, and implementation of the consumer products licensing and venue merchandise activities across all major categories of goods including toys, apparel, home furnishings, stationery and gifts.

Collectively, both executives will highlight how they worked together on Bombas and “Sesame Street” collaborations and navigated the DTC space. Join them at Licensing Leadership Summit for their panel, “Finding Your Future in DTC.”

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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