Licensing Leadership Summit: The Lasting Importance of Licensing in the Digital AgeLicensing Leadership Summit: The Lasting Importance of Licensing in the Digital Age

The branding and marketing industry moves at the speed of light. From ever-changing technologies to evolving consumer views, the challenges and opportunities intrinsic to building brand equity are continually expanding.

Yet, some things never change. A constant for those working in the space has been the impactful power of licensing on building a viable brand. To explain what role licensing has – and will continue to play – in the marketing and branding space, Michael Stone, chairman and co-founder, Beanstalk, will take the stage at the Licensing Leadership Summit. Stone's session will dive into how licensing is being leveraged, more than ever before, as an integral part of a brand's marketing and retail strategy to entangle with consumers.

Stone joins the Licensing Leadership Summit agenda with more than 27 years of experience in the licensing business. He has built a career working with leading brands at Beanstalk, the preeminent agency he co-founded. Stone is also a published author. His book The Power of Licensing: Harnessing Brand Equity has become a must-read for anyone interested in learning more about licensing.

Join Stone's session, "Using an Analog Tool in a Digital Age to Entangle with Consumers – Licensing" at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY. During his highly-anticipated session, Stone will share insight into where brand licensing is headed, in general, as well as in cutting-edge areas such as digitally native brands, influencers, esports and cannabis.

Hear from the Licensing Industry’s Leading Voices

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