Licensing Leadership Summit: The Lasting Importance of Licensing in the Digital Age

Michael Stone of Beanstalk will highlight the vital role licensing plays in branding and marketing at this year’s Licensing Leadership Summit.

License Global

February 19, 2020

2 Min Read
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The branding and marketing industry moves at the speed of light. From ever-changing technologies to evolving consumer views, the challenges and opportunities intrinsic to building brand equity are continually expanding.

Yet, some things never change. A constant for those working in the space has been the impactful power of licensing on building a viable brand. To explain what role licensing has – and will continue to play – in the marketing and branding space, Michael Stone, chairman and co-founder, Beanstalk, will take the stage at the Licensing Leadership Summit. Stone's session will dive into how licensing is being leveraged, more than ever before, as an integral part of a brand's marketing and retail strategy to entangle with consumers.

Stone joins the Licensing Leadership Summit agenda with more than 27 years of experience in the licensing business. He has built a career working with leading brands at Beanstalk, the preeminent agency he co-founded. Stone is also a published author. His book The Power of Licensing: Harnessing Brand Equity has become a must-read for anyone interested in learning more about licensing.

Join Stone's session, "Using an Analog Tool in a Digital Age to Entangle with Consumers – Licensing" at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY. During his highly-anticipated session, Stone will share insight into where brand licensing is headed, in general, as well as in cutting-edge areas such as digitally native brands, influencers, esports and cannabis.

Hear from the Licensing Industry’s Leading Voices

Register today for the Licensing Leadership Summit to hear thought leaders such as:

  • John Kennard, strategic partnerships, Google Shopping;

  • Veronica Hart, executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;

  • And many more!

Register Today!

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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