Licensing Leadership Summit: How Restaurant Pop-Ups Are Feeding A New Licensing Vertical

Hear how licensed restaurant pop-ups are providing a whole new level of experiential entertainment for fans.

License Global

February 24, 2020

1 Min Read

Experiential entertainment is an increasingly vital cog in any brands licensing strategy. From themed restaurants to escape rooms, leveraging brand equity to create a unique experience has become a big hit with today's consumers.

Recent examples of licensed experiences include a "Breaking Bad" restaurant and a "Saved by the Bell" themed dining experience. To examine why consumers are flocking to these themed eateries and why they've become a novel way to extend a classic brand, the Global Licensing Group will be hosting a session on the trend at this year's Licensing Leadership Summit.

The session will delve into how companies are extending their brand through licensed dining experiences and restaurant pop-ups. It will include recent category trends, the importance of social media in the space, and recent successful case studies.

The panel will be led by Veronica Hart, executive vice president, global franchise management, CBS Consumer Products, ViacomCBS Consumer Products and Derek Berry, an innovator in the pop-up restaurant space. Both thought leaders will be sharing their experiences in the licensed dining space and highlight the best approaches brands can take to get the most out of these opportunities.

Feeding the Fans: Elevating IP Through Branded Dining Experiences and More

Join the panelists for the session "Feeding the Fans: Elevating IP Through Branded Dining Experiences and More" at this year's Licensing Leadership Summit, taking place March 16-17 at the New York Hilton Midtown in New York, NY. 

Hear from the Licensing Industry's Leading Voices

Register today for the Licensing Leadership Summit to also hear from thought leaders such as:

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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