Licensing International Launches 2020 Global Licensing Industry Study

Licensing International has launched the full findings of its 2020 Global Licensing Industry Study.

License Global

July 15, 2020

1 Min Read

Licensing International has released its 2020 Global Licensing Industry Study, which highlights international and categorical licensing trends.

Conducted by Brandar Consulting, the survey covers revenue figures broken out by country, category and business segment, and historical mapping and trend insights. The report is free for free to all Licensing International members and $975 for non-members.

Insights from the report include the finding that global sales revenue of licensed merchandise and services grew 4.5 percent in 2019. Brandar Consulting found that revenue for the space to $292.8 billion last year. Growth in 2019 would be the most substantial percentage uptick seen by the industry over the previous six years. The report also found that the entertainment and character licensing sector earned the most revenue in 2019. U.S. revenues also led the way globally last year.

Licensing International and Brandar Consulting will also be discussing the report’s findings during the “The State of the Licensing Business” webinar on July 22.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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