Licensing International Announces Seven New Board Members

New members represent manufacturing, retail, licensor and agency segments.

License Global

June 29, 2021

4 Min Read
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Licensing International has announced seven executives – Dean Allen, Mad Engine Apparel; Veronica Hart, ViacomCBS Consumer Products; Steven Heller, The Brand Liaison; Holly Rawlinson, Spirit Halloween & Spencer Gifts; Milin Shah, Isaac Morris; Malaika Underwood, OneTeam Partners; and Maarten Weck, Wildbrain CPLG – were elected by the Licensing International membership to serve three-year terms on its board of directors, effective July 1.

“I’m pleased to welcome the seven new members of our board, whose invaluable and diverse experiences will help Licensing International foster the growth and expansion of brand licensing around the world,” says Maura Regan, president, Licensing International. “I’d also like to thank the outgoing members of our board for their time and dedication – Liza Abrams, Naz Amarchi-Cuevas, Sam Ferguson, Bill Patterson and Jason Sutton.”

The new board members are:

  • Dean Allen – chief merchandising officer, Mad Engine Apparel
    Dean Allen is an industry veteran with more than 20 years in the apparel industry. Mad Engine’s chief merchandising officer since 2018, Allen served as executive vice president for the company from 2014 to 2018 overseeing and leading the sales, licensing, production and product development teams. He previously spent 16 years as a Walmart apparel buyer.

  • Veronica Hart – executive vice president, global franchise planning, ViacomCBS Consumer Products
    Hart leads CP strategic planning, brand positioning and trade marketing executions across key markets for ViacomCBS Consumer Products. Hart came from CBS, where she built the franchise planning team for Star Trek while running the company’s licensing and consumer products division. Previously, she handled licensing at a variety of entertainment companies such as HIT Entertainment, Sesame Workshop and The Jim Henson Company.

  • Steven Heller – founder, The Brand Liaison
    Heller is a trademark and licensing attorney and founder of The Brand Liaison, one of the industry’s leading licensing and brand management agencies. Throughout his 30-year career, Heller has been active in all aspects of licensing from launching new brands to representing both brand owners and manufacturers in licensing deals with some of the world’s largest brands. He is nicknamed “The Professor,” as he is a renowned public speaker and professor of business and law.

  • Holly Rawlinson – general manager, business development, Spirit Halloween and Spencer Gifts
    Rawlinson has held executive licensing positions at DreamWorks, Paramount Studios, Mattel and Pokémon and currently leads the licensing division of Spirit Halloween/Spencer Gifts and is the general manager of InSpirit Designs, the company’s wholesale division. Winner of “Wonder Woman” and “Licensing Executive of the Year” awards from the Women in Toys association, Rawlinson, in her previous leadership position, oversaw the launch of FanShop, the e-commerce site of NBC-Universal’s movie ticketing division, Fandango.

  • Milin Shah – senior vice president and general counsel, Isaac Morris and CultureFly
    Shah currently serves as senior vice president and general counsel for Isaac Morris and Culture Fly, leading sales, licensing and new business. Prior to IML and CultureFly, he worked for Earthbound Brands and Bradford License India. In 2015, Shah was awarded by Licensing International as a Rising Star, and in 2019, he was recognized by License Global Magazine as a 40 under 40 licensing executive. Shah graduated from Seton Hall Law School with a concentration in IP and Entertainment and is currently admitted to both New York and New Jersey Bar Associations.

  • Malaika Underwood – senior vice president, licensing, OneTeam Partners
    Recently named one of Sports Business Journal’s 40 Under 40, Underwood is senior vice president, licensing, OneTeam Partners where she is tasked with providing oversight for the company’s growing licensing business and positioning the company to deliver value to college athletes as the NCAA landscape changes. Prior to joining OneTeam Partners, she worked for The Brandr Group, IMG Licensing and the Collegiate Licensing Company.

  • Maarten Weck – executive vice president and managing director, WildBrain CPLG
    Weck brings more than 20 years of licensing industry experience to his role overseeing global operations for WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies. Formerly WildBrain CPLG’s managing director for Northern Europe, the U.K., Nordic, Central and Eastern Europe and Benelux territories, Weck has been with the agency for more than 13 years. Prior to joining WildBrain CPLG, he held management positions with Memphis Belle, the Cookie Company and Keesing.

Members of the brand licensing community are invited to attend the Licensing International Virtual Annual Membership Meeting on Wednesday, June 30 at 11:00am EDT / 4:00pm BST to meet the new board members and learn how Licensing International will serve the membership in the future. Registration is free at

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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