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July 15, 2022
The world of Web 3.0 (or Web3) is starting to evolve before our very eyes. For most, daily conversations in the brand space will include mention of the metaverse, blockchain or decentralized communities, which is just a tiny part of the broader Web3 conversion happening technologically, economically and culturally.
According to scientist Gavin Wood, who coined the term Web3, it is a "democratic age" for the web, without centralized structures or the handful of companies that dominate many user interfaces.
Built on blockchain technology – a decentralized algorithm and ledger that automatically verifies user action and logs in without the overview of a gatekeeper or controlling brand – Web3 will play a more significant role in the regulation of decentralized currencies, like bitcoin or Ethereum, and offer creators a chance to build their brands, communities, universes and platforms.
Web3 is a new phase of digital communication, commerce, and lifestyle.
What we experience visually will remain the same. Still, the internal decentralized structure of Web 3 will create an entirely new way for people to interact via the blockchain and remove the usual go-between of platforms.
While it presents an exciting challenge to tech giants, it comes with myriad new ways for users to build communities, engage in new experiences and drive business; this is where terms like 'the metaverse' and 'non-fungible tokens' come into play.
"Everything You Need to Know About Web 3.0" explores the evolution of digital brand engagement and provides answers to vital questions:
101: A Guide to NFTs, The Metaverse, IoT, AR and VR
How will Web 3.0 impact the brand landscape, and is it here to stay?
What are the challenges and opportunities behind these concepts?
What new licensing categories will emerge, and how do I get ahead of the curve?
Moderator: Ben Roberts, senior content strategist, License Global
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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