Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
In support of the recording release of Kidz Bop 17, Applebee's has launched a nine-week in-restaurant promotion, featuring a Kidz Bop-themed family activity book and more.The Kidz Bop kids' meal activity book features the Kidz Bop Kids, as well as recordi
April 6, 2018
In support of the recording release of Kidz Bop 17, Applebee's has launched a nine-week in-restaurant promotion, featuring a Kidz Bop-themed family activity book and more.
The Kidz Bop kids' meal activity book features the Kidz Bop Kids, as well as recording artists Sinai Rose and Mathias Anderie. The book also includes a discount offer for $3 off the purchase of the Kidz Bop 17 CD or digital album download. A Web site also supports the promotion at www.kidzbop.com/applebees.
"Kidz Bop is always looking to develop fun and exciting programs that encourage kids' creativity and foster a love of music," says Alyson Shapero, senior vice president of sales and marketing at Razor & Tie/Kidz Bop. "Partnerships with family-friendly companies such as Applebee's play an important role in our marketing strategy to get music in the hands of children and are an ideal way to expand our best-selling kids' and tween music brand."
The Kidz Bop 17 compilation features today's hits sung by kids, including "Party in the U.S.A," "I Gotta Feeling" and "You Belong With Me."
You May Also Like
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024
Star Wars and Heroes & Villains Announce New ApparelFeb 21, 2024