Fox Expands The SimpsonsFox Expands The Simpsons

Twentieth Century Fox Consumer Products will celebrate “The Simpsons” 500th episode next spring with a wide supporting lifestyle programs, including tailored brand initiatives. These programs will launch in September and continue throughout the series’ 23rd series.

The branding initiative will target a diverse consumer base, including boys, girls women and men in key markets around the globe.

Products will include Duff Beer, a Ladies of Springfield fashion brand inspired by Marge Simpson and sisters Patty and Selma, a Bart Sports line of sporting gear, a Team Simpson line inspired by the upcoming Olympic Games in London and the launch of the I Heart Maggie program designed exclusively for tween and teen girls.

Fox Consumer Products has also developed a global direct-to-retail partnership with H&M to carry branded apparel and accessories.

“‘The Simpsons is not just a television show, it has defined pop culture for over two decades, appealing to an eclectic, worldwide fan base,” says Robert Marick, executive vice president of Fox Consumer Products. “This year-long celebration of the franchise will have something for every one of the show’s fans, no matter how young or old, giving them an all-new way to experience the brand.”