Following the Money: How the New Age of Consumers Spends | Brand Licensing Europe 2022

License Global

September 20, 2022

1 Hr View
Follow The Money Webinar: Watch Now

Date: Sep 20, 2022

Duration: 1 Hr

The panel will focus their discussion on Gen Z and Millennials; where you can find them, what they want, and provide an understanding of how they engage with brands in new and more meaningful ways.

Find out how to tap into platforms such as TikTok, YouTube, Instagram and Snapchat, how to choose the right influencer for your brand, and enjoy practical examples from others who have done this successfully.


  • Moderator: Gary Pope, CEO and Co-Founder at Kids Industries

  • Sian Rider, Strategy Director, KidsKnowBest

  • Benjamin Leslie, Founder and CEO, Connect Management

  • Maximilian Osborne, Co-Founder and Co-CEO, ThisThat

Read more about:

Kids Industries

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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