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Cherokee Licensed in Spain to Grupo Eroski

Cherokee Inc. has signed an exclusive international license agreement for its Cherokee brand with Grupo Eroski, one of Spain’s largest retailers. The multiyear agreement covers a wide range of categories including men’s, women’s, and

April 6, 2018

1 Min Read

Cherokee Inc. has signed an exclusive international license agreement for its Cherokee brand with Grupo Eroski, one of Spain’s largest retailers. The multiyear agreement covers a wide range of categories including men’s, women’s, and children’s clothing, footwear, accessories, and other categories. Eroski operates more than 1,100 supermarkets and hypermarkets throughout Spain and the Balearic and Canary Islands. Robert Margolis, CEO of Cherokee, says, “I’m very proud of the success the Cherokee brand has achieved worldwide. During the next six months, we expect the Cherokee brand will be launched in Brazil with Pao de Acucar; in Peru with Tottus; in Israel with Supersol; and in the Middle East with Al Hokair. Over the subsequent 12 months, we expect the Cherokee brand to be launched in India with Arvind; in selected Asian countries with Tesco, including China, South Korea, Thailand, and Malaysia; and in 2009 in Spain with Grupo Eroski.

He adds: “Although we cannot yet predict the magnitude of our upcoming launches of Cherokee in these larger countries, we have a lot of confidence in our retail partners and the vision we share for the Cherokee brand.”

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