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Britney Spears to Launch Candie's Line at Kohl's

Kohl's will begin stocking a limited-edition back-to-school collection for Candie's, designed by Britney Spears, according to Iconix Brand Group.Britney for Candie's, which hits stores in July, will include day and night looks such as jeans, tops, skirts

April 6, 2018

1 Min Read

Britney for Candie's, which hits stores in July, will include day and night looks such as jeans, tops, skirts and dresses, as well as handbags and jewelry. The line will retail from $14 to $78.

"We are incredibly excited to launch the highly-anticipated Britney for Candie's collection exclusively at Kohl's stores nationwide and Kohls.com for the back-to-school season," says Julie Gardner, Kohl's executive vice president and chief marketing officer. "The partnership between Iconix and Britney for the Candie's only at Kohl's campaign continues to evolve in fun and innovative ways, and we are confident this new limited-edition collection will resonate with our young customers."

In addition to Candie's, Iconix Brand Group's other brands include Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd and London Fog. The second largest licensor also owns an interest in Ed Hardy, Ecko, Material Girl and Peanuts.

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