Bebe Stores has aligned with Bluestar Alliance to acquire the Brookstone brand and its connected assets.

License Global

October 31, 2018

1 Min Read

The acquisition was finalized on Oct. 19. The deal will see the expanded wholesale distribution of Brookstone-branded products around the globe, as well as the retention of 30 Brookstone airport retail locations.

Apex Digital will operate 30 airport stores, as well as and e-commerce business. Brookstone was founded more than 50 years ago and is best known for its product offerings in the entertainment, wellness, home and travel categories.

“Brookstone is a unique brand with strong growth potential," says Manny Mashouf, chief executive officer, Bebe Stores. "We are pleased to expand our already-successful relationship with Bluestar and can see the potential synergies with other brands in their portfolio. This investment, a direct result of our partnership with B. Riley Financial, which sourced the deal, will create a strong platform for future growth and enhance our ability to generate free cash flow to maximize our dividends to shareholders."

Bluestar Alliance acquired an interest in Bebe Stores trademarks and intellectual property in 2016.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like