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April 4, 2019
The deal includes a “Masha and the Bear” line of children’s toiletries that is being developed with GBC in Taiwan. GBC plans to launch its collection of children’s hand cream, bubble bath, baby shampoo, and body wash in late spring.
Eduble Online and Frank Educational Aids have partnered with Animaccord on “Masha and the Bear”-themed kitchen sets as well as puzzles for the Indian market. Both lines are expected to debut later this month in direct-to-consumer online channels throughout the country.
Chinese building blocks producers Guandgong Qman Culture Communications will also leverage the “Masha and the Bear” license for a set of construction toys ready to launch by Q3. The line of branded products will hit the SEA, Russia and CIS markets. Aminaccord’s deal marks a continuation of its line of “Masha and the Bear” licensed products. Earlier this year the company came to terms with toy retailer “The Entertainer” for a U.K.-based spring line.
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