As the “Bing” program grows, Acamar has taken action for brand protection.

License Global

November 3, 2020

2 Min Read

Acamar Films has partnered with brand protection experts Incopro to ensure the safety of “Bing” products and live events.

Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally, using effective takedown and enforcement measures. This includes tracking the marketplace, identifying counterfeit goods being sold and then issuing take down notices to the respective sellers.

“At Acamar, we are committed to protecting our brand and we take counterfeit and online threats very seriously,” says Sandra Vauthier-Cellier, chief commercial officer, Acamar Films. “We want to support our licensees against copycats and infringers and ensure that our consumers can trust every online interaction with Bing. Teaming up with Incopro, with their vast global expertise and leading technology, enables us to give a much stronger guarantee of that.”

With the significant acceleration of the “Bing” licensing program over the past 18 months, Acamar has acted to support licensees’ growth and sales of “Bing” products and associated activities. Sparked by the launch of a brand-new toy line by Bing’s Master Toy partner Golden Bear along with a rapid international growth strategy, the number of “Bing” licensees and available products has hugely increased in the last couple of years. Currently there are over 5,500 Bing products available.

Incopro has been working to make the internet a better place for businesses and their consumers since 2012. The company’s Talisman platform uses sophisticated techniques to stay one step ahead of brand and e-commerce abuse, discovering and acting on infringing content and products.

“We’re delighted to be partnering with Acamar Films to protect Bingsters from the risk of poor quality, unsafe counterfeits and the sadly growing number of threats to consumer trust online,” says Piers Barclay, chief strategy officer, Incopro. “We’re excited about the partnership ahead and that such a rapidly growing brand has joined our global community.”

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Acamar FilmsBing

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License Global

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