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License Global caught up with Marty Malysz, President, Dependable Solutions, who shared with us how he has seen the industry evolve over the course of his 25+ year career.
December 27, 2019
Licensing is constantly evolving. From changes in procedure to understanding what properties are trending, the need to stay on the pulse of the industry is a neccessity for today's top players in the field. To learn more about how members of the licensing community can optimize their licensing revenue, License Global caught up with Marty Malysz, President, Dependable Solutions. Malysz shared with us how he has seen the industry evolve over the course of his 25+ year career, how industry members can leverage data to get the most out of their licenses and the impact of technology on business as a whole.
Malysz spoke with us ahead of his upcoming session at Licensing Leadership Summit in March. His panel talk will include a deep dive on trends and technologies every member of the licensing community should understand.
Read our full Q&A with Malysz below:
Malysz: A few of the biggest changes I’ve seen include more detailed reporting for retailers and SKUs, major international changes in revenue recognition, a larger focus on minding your rights with creative approvals and more complex contractual deals and collaborations between brands.
How to handle the tremendous amount of information without increasing your staff. More new tools than ever before are available today that make managing that data easier without increasing your bottom line.
Enjoy living in the moment since there are so many exciting twists in licensing. You can achieve great things by capitalizing on those twists with less planning and more reacting to immediate opportunities.
Too many companies are still relying on manual methods of business and losing thousands of dollars in the process. Technology helps all agents, manufacturers and brand owners to drive more revenue and limit expenses.
I hope people leave the session with a greater understanding of staying on top of licensing processes is easily achievable, profitable and reliable. Data is a valuable tool that people in our industry shouldn’t be afraid of using.
To hear more from Malysz and other licensing thought leaders, register to attend this year’s Licensing Leadership Summit, taking place on March 16 and 17, 2020, in New York City, New York. The re-imagined executive-level conference and networking event will present a comprehensive program that covers industry-focused topics shaping the licensing world.
The Licensing Leadership Summit is organized by the Global Licensing Group at Informa Markets, the organization behind leading trade shows Licensing Expo, Brand Licensing Europe, Licensing Expo China and Licensing Expo Japan, as well as License Global.
Sponsors of Licensing Leadership Summit 2020 include JPatton, an industry leader in providing innovative, customized solutions that combine patented brand-protection products and services with unrivaled consumer engagement opportunities; Dependable Solutions, Inc., which delivers the latest financial management and creative approval systems and services to agents, licensors and licensees by experienced specialists who have licensing, creative and royalty backgrounds; Trevco, which helps materialize the brand vision of more than 800-plus licensed brands through the manufacturing and sales of licensed consumer products with a focus on apparel and accessories; and Future State Brands, a global consumer goods and marketing company with a mission to lead cannabis from the black market to the supermarket.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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