Magic Light Pictures Glides into Gruffalo Deal with Micro Scooters

Micro Scooters' new Gruffalo products are due to launch this fall.
License Global

June 23, 2020


Magic Light Pictures is partnering with Micro Scooters to launch an exclusive range of Gruffalo scooters and helmets.

Products are due to launch this fall and feature The Gruffalo and other creatures from the series in five different scooter designs, each with matching helmet. Some of the designs can be personalized with its owner’s name.

“We are delighted


to team up with Magic Light Pictures for our first license and know that we couldn’t be in better hands,” says Anna Gibson, co-director and brand director, Micro Scooters. “We design our products with a real family focus, to encourage kids to be more active and to be planet-friendly – all things that The Gruffalo is too, so it really is a perfect match!”

The range marks the first-ever license for the scooter company.

“We are thrilled The Gruffalo will be Micro-Scooters first license and we absolutely love this gorgeous new range,” says Daryl Shute, brand director, Magic Light. “With both brands celebrating the outdoors and courage, it’s a

great fit – something that’s really important to us – and we’ve been hoping to work with them for some years.” 

The deal adds to the extensive licensing opportunities for The Gruffalo. Magic Light Pictures announced

a slate of deals

for the brand earlier this year.

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