Magic Light Pictures has announced a raft of new licensees for The Gruffalo as the development of its licensing program continues. Visage, MBI, Robert Fredrick, Playpress and Snappyjack are the latest names to join the Gruffalo family of licensees.
“We are thrilled to see The Gruffalo venturing out in new categories, to give the many fans fresh opportunities to engage with him and his world,” says Daryl Shute, brand director, Magic Light Pictures. “The Gruffalo’s 20th anniversary in 2019 saw exceptional growth and a big range of marketing activity, so it is great to carry on this momentum into 2020 with further development of our licensing program. It’s testimony to the fantastic work our in-house licensing team is doing to grow the Gruffalo brand.”
Visage will be producing Gruffalo craft printed fabrics; MBI are signed for gifting and collectibles including gift packaging for the recent commemorative 20th anniversary coins issued by The Royal Mint and stamps from Royal Mail. Bespoke stationery experts Robert Fredrick have a range of stationery, gifts and games planned for the summer. Playpress will be developing a Gruffalo buildable playset, made without plastic from recyclable and biodegradable material. Snappyjack will be offering Gruffalo playground signage.
Magic Light has also signed renewals with two of their biggest partners: Aurora, a partner since 2009, has committed to three more years, as well as their biggest DTR partner, Sainsbury’s, who has been a constant retailer for The Gruffalo since 2011.