Millions Launches Scented Kitchen and Toilet Rolls with Nova Tissue

Toilet paper and paper towel rolls now come in scents with new licensing partnership.
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License Global

August 3, 2023

Millions’ scented kitchen roll and scented toilet roll
Millions’ scented kitchen roll and scented toilet rollNova Tissue

Blonde Sheep Licensing

has announced independent manufacturer, Nova Tissue, as the licensee for Millions’ scented kitchen roll and scented toilet roll. The range brings to life many of the Millions scents, such as apple, bubblegum, strawberry and raspberry.

“Nova Tissue has a track record of delivering industry solutions, and they are now providing memorable experiences for Millions customers,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “We’re thrilled with the range. It looks good and smells good.”

Products are available at retailers, including Heron Foods, Poundstretcher, Amazon, Regal Wholesale and on Nova Tissue’s website.

Owned by Golden Casket, Millions launched in 1990. The sweets, available in multiple flavors, each connect to a character.  

“At Nova Tissue, we are dedicated to excellence and customer satisfaction,” says Khurram Iqbal, managing director, Nova Tissue. “Partnering with Millions aligns perfectly with our core values, enabling us to expand

our reach while maintaining the highest standards of quality and innovation.”

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