The two have joined forces for a new partnership in Japan.

License Global

April 9, 2020

2 Min Read

House of Turnowsky has announced the appointment of licensing agency Honmoku File for exclusive representative in Japan.

“I am very grateful to have been approved as a Japanese agent for Turnowsky this time,” says Nobutaka Nagai, president, Honmoku File. “I am introducing various properties overseas in Japan, and it is a great pleasure to be able to introduce such highly artistic properties. Tokyo is Asia's largest economic activity hub. I want to spread Turnowsky from Tokyo to many Asian countries. We would like to introduce Turnowsky with that in mind.”

Honmoku File is a Japan-based licensing agency that manages a portfolio of properties that include LIFE, Pierre-Joseph Redouté, Deer Little Forest, Tiago-Azavedo, Ollimania and Tatsumura Art Textile.

“We underwent an intensive preparation for our entry into the Japanese licensing market and are viewing this as a unique and important stage in our evolution,” says Iris Parizer, licensing manager, House of Turnowsky. “Our new collections were created with Japan exclusively in mind, and we have also launched dozens of additional collections with 300 bespoke designs specifically to suit the Japanese market, all adjusted to perfectly suit the mood and taste of Japanese culture whilst maintaining our authentic Turnowsky design signature.”

Seven years after opening their archives and the development of two new seasonal collections a year created specifically for the licensing community, House of Turnowsky has an international network of six agents in the U.S., U.K., Italy, Spain, Germany, Turkey and Israel, and more than 30 major licensing partners across a broad array of product categories around the world.

“We feel very honored to have an agent of the caliber of Honmoku File representing us in Japan,” says Dr. Kobi Tadmor, chief executive, House of Turnowsky. “When we met at Licensing Expo Japan earlier a few years ago, I recognized them as distinguished experts in their field, and it is a privilege to be part of the Honmoku File portfolio alongside such well known global brands. In spite of the current difficult worldwide situation, we clearly see a future of mutual development for the two companies and continuing success in Japan.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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