ARTEX Launches Limited-Edition Popeye Bedding Collection

Through a new partnership with Brazilian home goods company, ARTEX, Popeye bedding can now be purchased for fans’ homes. Vertical Licensing, King Feature's licensing agent in Brazil, brokered the partnership. 

“Our challenge was to develop a line that would evoke a sense of nostalgia in our customers and at the same time create this proposal of a super limited-edition set, transforming each item into a collector’s piece,” says Barbara Gomes, director, commercial, product and quality, ARTEX. 

To support the launch, posters emblazoned with “Wanted: Popeye Fans” will take over the city of São Paulo in a campaign, directing Popeye fans to an exclusive page to register for a first look at the collection.  

“This beautifully designed bedding collection captures Popeye’s spirit of adventure and the nostalgia that he is associated with,” says Carla Silva, vice president, general manager and global head, licensing, King Features, which licenses the Popeye brand. “Available only for a limited time, the set is sure to be a showstopper in any fan’s home.” 

Available items include: 

The brand has also developed a certificate of authenticity for collectors, which will accompany all products in the collection. 

The complete limited-edition collection is available on the Artex website or in brick-and-mortar stores while supplies last.