Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Disney Consumer Products will host a new program, D-Lightful Living: Animate Your Daily Routine, on the DCP Facebook page, Disney Living, to help parents and busy families incorporate more healthy habits into their lives.DCP will post a series of weekly c
April 6, 2018
Disney Consumer Products will host a new program, D-Lightful Living: Animate Your Daily Routine, on the DCP Facebook page, Disney Living, to help parents and busy families incorporate more healthy habits into their lives.
DCP will post a series of weekly challenges over the course of twelve weeks, giving parents tips featuring Disney branded products. The program will run weekly through the end of November.
Each challenge will be delivered via video the "Go-To Mom," Kimberley Clayton Blaine, a mom blogger, child development expert and licensed child therapist.
Each week parents are encouraged join in the online forum to share their own tips toward healthier habits and enter to win a Disney-branded product prize package.
"From our nutritional guidelines to the Magic of Healthy Living PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition," says Embola Ndi, vice president of food health and beauty, DCP. "The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help her family make these better choices while also showing kids that Disney makes healthy living fun."
You May Also Like
Minding the Stores: The Partnership of Retail and LicensingMar 1, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024