Scottish Football Association Taps Affinity Brand Partners for TechScottish Football Association Taps Affinity Brand Partners for Tech

Affinity Brand Partners has announced that it has signed a licensing agreement with the Scottish Football Association to produce and sell wearable and hearable technology accessories.

The three-year, non-exclusive deal is to produce branded watchbands for smartwatches, including Apple Watches, Fitbit and Samsung products, as well as Airpods, and covers both the team and players rights in the U.K. and North American markets.

This agreement is the first wearable technology licensing agreement for the SFA and the most recent for Affinity Brands with a European soccer association.

“Apple Watches and the entire wearable and hearable technology sector is one of the fastest technology retail sectors in the world,” says David Schowalter, owner, Affinity Brands. “We’re pleased that a global brand such as the Scottish Football Association can see this and the value of partnering with Affinity to bridge together the world’s most recognized sports franchises with the people utilizing this technology.”