GrêmioMania Opens First Licensed Soccer Brand Outlet

In a strategic expansion, Grêmio Foot-Ball Porto Alegrense and Fama Licensing have announced the newest addition to the GrêmioMania retail chain: its first outlet store located in the Fashion Outlet Novo Hamburgo in Brazil.

Crafted by architect, Suelen Giacomin, known for her work across various GrêmioMania locations, the design of the new outlet store aims to create an immersive brand experience for visitors, integrating Grêmio’s legacy with contemporary retail trends in its 100-square-meter venue. The agreements serve to bolster the suite of over 100 product-licensing agreements already contributing to Grêmio’s brand portfolio.

“We are eagerly anticipating that this distinctive outlet concept will echo positively with our loyal fans and set a new global standard for football club brands,” says Fabiano Veronezi, chief executive officer, Fama Licensing.

The grand opening is set for December.