Wildflower Expands Girl Scouts Deals

Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.

In addition to a recently announced deal with Menchie’s frozen yogurt, The Wildflower Group has expanded its partnerships with Nestlé’s Coffee-Mate brand and Crumbs Bake Shop.

Crumbs Bake Shop across the U.S. and online have been featuring cupcakes inspired by Girl Scouts cookies since February 2013 and have now added a new Lemon Shortbread flavor.

Coffee-Mate’s liquid assortment of Girl Scout Cookie-flavored creamers, which was introduced in June 2013, has been expanded to include a powder version of Caramel & Coconut flavor.