‘Wallace & Gromit’-Inspired Pasty Created

Carrs Pasties, a bakery in Bolton, England, has partnered with animation studio, Aardman, the creators behind “Wallace & Gromit,” “Chicken Run” and “Shaun the Sheep,” to celebrate the 30th anniversary of “Wallace & Gromit: The Wrong Trousers,” which was released in December 1993.  

Carrs Pasties will be launching a “Wallace & Gromit”-inspired pasty, the More Cheese, Ham & Chilli Jam Pasty. 

The pasty includes four cheeses – Mature Cheddar, Red Leicester, Wensleydale and Mozzarella, with pulled ham and caramelized onion, all encased in Carrs’ golden puff pastry. As part of the experience, the new pasty also comes with a sachet of tangy chili dip. It’s the first product Carrs Pasties has ever introduced with a specially made dip to accompany it. 

The new pasty is available as a fresh-from-the-oven product from Carrs Pasties’ four stores in Bolton. It will soon be available as a frozen product for local and nationwide delivery, before being available in selected trade customer stores.  

As part of the partnership, a new logo ident, along with some new packaging, has been created with a bespoke image created by Aardman, which includes a model of the More Cheese, Ham & Chilli Jam Pasty. 

“We’re very excited about this partnership,” says Matt Carr, director, Carrs Pasties. “Aardman’s values and purpose align so much with our own, and we can’t wait for our customers to try the pasty. It’s the first time we’ve ever launched a product with a dip, but the flavors work perfectly. Working with the team at Aardman has been a pleasure so far, and we hope to continue the relationship into the future.”  

“Aardman is delighted to be working with an independent, family-run business on this exciting new Carrs pasty flavor,” says Rachael Peacock, senior brand manager, Aardman. “The More Cheese, Ham & Chilli Jam Pasty is full of invention just like Wallace, and with his love of cheese and his northern roots, I’m sure he would approve.”