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Top 5 Food and Beverage Collaborations

Five interesting food and beverage licensing examples and collaborations.

License Global

March 1, 2023

2 Min Read
Two chocolate bars and ice cream flavors.
Two chocolate bars and ice cream flavors.Tony's Chocolonely

1. Tony’s Chocolonely x Ben & Jerry’s

Chocolate Bars and Ice Cream The chocolate bar company and ice cream brand are celebrating their “Chocolate Love A-Fair” with two chocolate bar flavors and one new ice cream pint. The chocolate

bars were inspired by two of Ben & Jerry’s classic flavors, Chocolate Fudge Brownie and Strawberry Cheesecake, while the Ben & Jerry’s pint was inspired by Tony’s Chocolonely chocolate caramel sea salt bar.

2. Dolly Parton Expands Lineup of Duncan Hines’ Baking Mixes

Dolly Parton baking her Duncan Hines’ Buttermilk Biscuit mix.Conagra Brands

Dolly Parton baking her Duncan Hines’ Buttermilk Biscuit mix.Conagra Brands

Following its 2022 launch of Dolly Parton’s cake mixes and frostings, Duncan Hines launched four more baking mixes with Parton. Brokered by Parton’s global licensing partner, IMG, a cornbread mix, biscuit mix and two brownie mixes inspired by some of Parton’s family recipes are part of the extension.  There are also Dolly[1]inspired, collectible tea towel and spatula and recipe cards available through the collab.

3. Krispy Kreme Biscoff Doughnuts Coming to the U.S.

The three doughnuts from the Krispy Kreme x Biscoff collection.

The three doughnuts from the Krispy Kreme x Biscoff collection. Krispy Kreme

Krispy Kreme and Biscoff have introduced the Biscoff Doughnut Collection: three new doughnuts that combine the flavors of both brands for the first time in the U.S. The Biscoff Iced doughnut, Biscoff Cookie Butter Cheesecake doughnut and Biscoff Cookie Butter Kreme Filled doughnut all have Krispy Kreme’s Original Glaze with Lotus Biscoff’s Cookies and Cookie Butter.

4. Morton Salt x Stan’s Donuts

The Salted Caramel Old Fashioned Donut with Morton Coarse Sea Salt.

The Salted Caramel Old Fashioned Donut with Morton Coarse Sea Salt. Morton Salt

To kick off the salt brand’s 175th anniversary, Morton Salt introduced a limited-edition Salted Caramel Old Fashioned Donut with Morton Coarse Sea Salt at Stan’s Donuts & Coffee in Chicago and other locations during January. The donut featured Stan’s traditional Old Fashioned recipe flavored with caramel and topped with a caramel glaze, finished with Morton Coarse Sea Salt.

5. G Fuel’s “PAC MAN” Energy Drink

G Fuel’s “PAC MAN” Energy Drink

G Fuel’s “PAC MAN” Energy Drink

G Fuel and Bandai Namco Entertainment America released the G Fuel Power Pellet Collector’s Box, inspired by the video game, “PAC MAN.” Each Collector’s Box comes with a G Fuel Power Pellet 40-serving tub and a shaker cup modeled after PAC-MAN. The G Fuel Power Pellet is cherry flavored as a nod to the cherries in the game. G Fuel also Ghost Gang Collector’s Box, inspired by PAC-MAN’s phantom pursuers.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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