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Five interesting food and beverage licensing examples and collaborations.
March 1, 2023
Chocolate Bars and Ice Cream The chocolate bar company and ice cream brand are celebrating their “Chocolate Love A-Fair” with two chocolate bar flavors and one new ice cream pint. The chocolate
bars were inspired by two of Ben & Jerry’s classic flavors, Chocolate Fudge Brownie and Strawberry Cheesecake, while the Ben & Jerry’s pint was inspired by Tony’s Chocolonely chocolate caramel sea salt bar.
Dolly Parton baking her Duncan Hines’ Buttermilk Biscuit mix.Conagra Brands
Following its 2022 launch of Dolly Parton’s cake mixes and frostings, Duncan Hines launched four more baking mixes with Parton. Brokered by Parton’s global licensing partner, IMG, a cornbread mix, biscuit mix and two brownie mixes inspired by some of Parton’s family recipes are part of the extension. There are also Dollyinspired, collectible tea towel and spatula and recipe cards available through the collab.
The three doughnuts from the Krispy Kreme x Biscoff collection. Krispy Kreme
Krispy Kreme and Biscoff have introduced the Biscoff Doughnut Collection: three new doughnuts that combine the flavors of both brands for the first time in the U.S. The Biscoff Iced doughnut, Biscoff Cookie Butter Cheesecake doughnut and Biscoff Cookie Butter Kreme Filled doughnut all have Krispy Kreme’s Original Glaze with Lotus Biscoff’s Cookies and Cookie Butter.
The Salted Caramel Old Fashioned Donut with Morton Coarse Sea Salt. Morton Salt
To kick off the salt brand’s 175th anniversary, Morton Salt introduced a limited-edition Salted Caramel Old Fashioned Donut with Morton Coarse Sea Salt at Stan’s Donuts & Coffee in Chicago and other locations during January. The donut featured Stan’s traditional Old Fashioned recipe flavored with caramel and topped with a caramel glaze, finished with Morton Coarse Sea Salt.
G Fuel’s “PAC MAN” Energy Drink
G Fuel and Bandai Namco Entertainment America released the G Fuel Power Pellet Collector’s Box, inspired by the video game, “PAC MAN.” Each Collector’s Box comes with a G Fuel Power Pellet 40-serving tub and a shaker cup modeled after PAC-MAN. The G Fuel Power Pellet is cherry flavored as a nod to the cherries in the game. G Fuel also Ghost Gang Collector’s Box, inspired by PAC-MAN’s phantom pursuers.
Read more about:Dolly PartonKrispy KremeMorton SaltPAC MANLicense Global OriginalLicense Global Editor’s ChoiceG Fuel
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