Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
FPgirl by FashionPlaytes has teamed up with Tootsie Roll Industries to bring the company’s top candy brands to a line of apparel embellishments for girls.
The deal was brokered by Tootsie’s licensing agent Synchronicity.
The line of charms and attachable accessories will feature imagery from Charms Blow Pops, DOTS gumdrops and Tootsie Roll Pops alongside messages like “Life is Sweet” and “Pop Stars!.”
“Associating with FPgirl gives the Tootsie Roll brand the ability to connect with our younger fans who have a love for all things candy,” says Cynthia Hall Domine, president, Synchronicity. “It‘s exciting to engage with these girls as they incorporate our products into their one-of-a-kind fashion and accessory purchases.”
The line is available now on FashionPlaytes.com, with additions including charms for Junior Mints and Tootsie Roll coming soon.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024