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Bar and grill join with frozen food retailer to expand frozen food offering across the U.K. ahead of summer BBQ season.

License Global

April 29, 2022

1 Min Read

TGI Fridays, American bar and grill, has expanded its exclusive strategic partnership with the U.K.'s frozen food retailer, Iceland, with a range of new products available throughout Iceland and The Food Warehouse stores. The new range includes a variety of main dishes, sides and desserts. Beanstalk, TGI Fridays’ long-standing brand extension licensing agency, brokered the partnership with Iceland.  

The range will include nine new products, inspired by dishes from TGI Fridays’ restaurant menu. The new and exclusive products include TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie. The new range will accompany a variety of existing TGI Fridays mains, sides and desserts, exclusive to Iceland, including BBQ ribs, Sharing Pizzas and boneless chicken wings.     

“TGI Fridays and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ-inspired products,” says Louise French, senior vice president, business development and operations, Beanstalk. “Through their mouth-watering licensed range, TGI Fridays continues to offer consumers even more ways to experience the world-famous American bar and grill.”   

If you want to get your hands on the exclusive range, they’re available throughout the summer, in-store or online at Iceland.co.uk and The Food Warehouse. 

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License Global

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