Tezenis Styles Chupa Chups Capsule

Lollipop brand expands licensing portfolio to include athleisure, underwear and more.

The Perfetti Van Melle Group and Tezenis, an Italian underwear brand, have teamed up to release a new Chupa Chups-themed capsule collection.

The new line will highlight the brand’s “lolly-POP” icon on all-over patterns as well as its logo and slogans on a range of underwear, clothing, bodysuits, t-shirts, pajamas, athleisure and more, for women, men and kids.

Furthermore, the collaborations launch will be supported with a lollipops giveaway party in all Tezenis shops throughout Europe, Russia and the Middle East.

The Chupa Chups x Tezenis collection will be available in more than 550 Tezenis stores globally as well as well online at Tezenis.com, beginning this month.