Tapatio, Bud Light Toast to Chelada Deal

A spicy cocktail has hit the market.

License Global

November 18, 2020

1 Min Read

Anheuser-Busch InBev has launched a hot sauce version of Bud Light Chelada.

Bud Light Chelada Fuego was born via a partnership with hot sauce company Tapatio and has been designed to give an "extra kick" to the Bud Light Chelada, a Mexican beer cocktail, traditionally made with tomato, salt, lime and spices.

"Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever hot-sauce-infused Chelada," says Desiree Sanchis, senior brand manager, Anheuser-Busch InBev. "We are always pushing to innovate and provide consumers what they didn't know they needed but always wanted."

The new cocktail is available now.

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License Global

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