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Popular Louisiana pepper sauce brand will be celebrated across various product ranges.
November 29, 2023
IMG has announced its appointment by McIlhenny Company, maker of Tabasco Brand Pepper Sauces, as a global partner to drive and expand consumer engagement through new licensed products and experiences.
Under this new multiyear agreement, IMG will develop a range of Tabasco brand offerings that further reflect the brand’s position as a worldwide market leader for over 150 years. Leveraging its global footprint and best-in-class network of partners across food and lifestyle categories, IMG will drive fans around the world to engage and connect with the Tabasco brand in new ways.
Sold in more than 195 countries and territories, Tabasco’s iconic bottle, diamond logo and distinctive red color are synonymous with adding flavorful heat to food across generations of loyal consumers worldwide.
“Food and flavor have the ability to invoke strong human emotions and make powerful connections, as seen by the universal appeal and strong loyalty of the Tabasco brand,” says Ricky Yoselevitz, senior vice president, licensing, IMG. “We are excited to help people truly embrace the Tabasco brand lifestyle by weaving these well-loved flavors and iconography into authentic new products and experiences.”
“IMG will bring its signature mix of global strategy and local expertise to leverage the power of the Tabasco brand into untapped product and service categories to help create new and meaningful connection points with our fans,” says Lee Susen, chief sales and marketing officer, McIlhenny Company. “We believe IMG will help us unlock new ways to engage with Tabasco Sauce lovers worldwide, and we are very excited to welcome them to Team Tabasco.”
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