Streets’ Golden Gaytime Teams with Griffin’s Marvels

Brand extension agency, Asembl, has partnered with Streets’ Golden Gaytime and Griffin’s Marvels to debut Golden Gaytime-inspired biscuits.  

Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime-inspired biscuits are topped with toffee-flavored crème covered with milk chocolate and vanilla biscuit crumbs.  

The Griffin’s Marvels Golden Gaytime-inspired biscuits will be supported by Coles in-store and digitally with aisle fins, catalog presence and positioning on digital screens and through the Fly Buys program.  

“Golden Gaytime and Griffin’s are iconic brands, so we are excited to bring them together to make this unique, delicious biscuit – the first Golden Gaytime-inspired biscuit,” says Hanna McKee, marketing director, Griffin’s.  

“We are thrilled to bring Streets’ Golden Gaytime together with Griffin’s Marvels for a delicious Golden Gaytime experience in biscuit form,” says Justin Watson, managing director, Asembl. “Everyone’s favorite ice cream has been whipped up by Griffin’s Marvels for the ultimate Golden Gaytime bikkie delight for morning tea, afternoon tea and snack time.”