Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Candy bar-inspired seasoning will be available this month.
August 1, 2022
B&G Foods has revealed Snickers Shakers Seasoning Blend, the first official seasoning blend to capture the chocolate, caramel and peanut flavor profile of the classic Snickers bar. The release of Snickers Shakers Seasoning Blend comes on the heels of B&G Foods’ successful seasoning category partnership with Mars for Twix Shakers Seasoning Blend in 2021. The new Snickers-inspired seasoning is rolling onto shelves nationwide this month.
"We're pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time," says Jordan Greenberg, president, spices and seasonings and executive vice president, B&G Foods. "With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats."
The seasoning blend can be sprinkled on foods and drinks, including ice cream, cookies, milkshakes, cookies, yogurt and more to enhance the flavor profile.
"At Mars we are consumer-obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods," says Michelle Deignan, senior brand director, Mars Wrigley. "We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new and shake-able, way with Snickers Shakers Seasoning Blend."
Read more about:Mars Inc
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024
RHS, Sitting Spiritually Unveil Four Seasons Swing SeatFeb 23, 2024