Schwartz Partners with Nadiya Hussain on Cooking Range

Schwartz and Nadiya team up to co-create new range, including recipe kits, mixes and seasonings.

License Global

August 14, 2023

1 Min Read
Nadiya Hussain Schwartz recipe kits & seasonings range
Nadiya Hussain with Schwartz recipe kits & seasonings rangeSchwartz

Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch nine products, including recipe kits, mixes and seasonings. All products in the range have been co-created with the TV chef herself.

The range includes:

Recipe mixes for versatile single use:

  • Kicking Chicken Kebabs Recipe Mix

  • Punchy Chicken and Rice Recipe Mix

  • Smoky Meatball Stew Recipe

Recipe kits, including portioned seasonings and steps:

  • Kicking Kebabs Recipe Kit

  • Punchy Rice Bowl Recipe Kit

  • Tangy Tacos Recipe Kit

Seasonings for main meals and sides:

  • Paprika, Garlic & Parsley All Purpose Seasoning

  • Mango, Lime & Coriander All Purpose Seasoning

  • Bell Pepper, Oregano & Garlic All Purpose Seasoning

Each pack also includes a helping hand from Hussain through a QR code that activates cook-along videos, making the range even more accessible, regardless of cooking confidence or skill.

“Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often,” says Chris Nelson, vice president marketing, McCormick. “This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavor of Schwartz.”

“We’re delighted to offer the Nadiya x Schwartz range of recipe kits, mixes and seasonings exclusively at ASDA this month,” says Ava Myers, buying manager, ASDA. “Our shoppers are always looking for ways to make mealtimes more exciting, so this partnership is the perfect fit. We are looking forward to seeing the products in store and online.”

Consumers can find the full range on It will also be available online and in-store at Asda on Aug. 24 and other major supermarkets in the following months. 

Read more about:

U.K.AsdaStart Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like