Schwartz Partners with Nadiya Hussain on Cooking Range

Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch nine products, including recipe kits, mixes and seasonings. All products in the range have been co-created with the TV chef herself.

The range includes:

Recipe mixes for versatile single use:

Recipe kits, including portioned seasonings and steps:

Seasonings for main meals and sides:

Each pack also includes a helping hand from Hussain through a QR code that activates cook-along videos, making the range even more accessible, regardless of cooking confidence or skill.

“Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often,” says Chris Nelson, vice president marketing, McCormick. “This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavor of Schwartz.”

“We’re delighted to offer the Nadiya x Schwartz range of recipe kits, mixes and seasonings exclusively at ASDA this month,” says Ava Myers, buying manager, ASDA. “Our shoppers are always looking for ways to make mealtimes more exciting, so this partnership is the perfect fit. We are looking forward to seeing the products in store and online.”

Consumers can find the full range on Schwartz.co.uk/nadiya-and-schwartz. It will also be available online and in-store at Asda on Aug. 24 and other major supermarkets in the following months.