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April 11, 2023
Kellogg’s has unveiled Pringles Minecraft Suspicious Stew. The snack brand is bringing the in-game stew to life, infusing the taste of suspicious stew into one chip. Suspicious stew is a virtual in-game food item that gives players a status effect depending on the flower used to craft it.
“‘Minecraft’ is beloved by a community of millions, many of which are Pringles fans, so we delivered a tasting experience fans could previously only imagine – the famous suspicious stew,” says Mauricio Jenkins, U.S. marketing lead, Pringles. “We challenged ourselves to bring the flavor of suspicious stew and its ingredients to crisp-form, creating a flavor experience so delicious that both Minecraft players and non-players will reach for more.”
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