Pop-Tarts Celebrates New Flavor with Limited-Edition Sweaters

Pop-Tarts is celebrating the launch of a new flavor – new Frosted Banana Bread Pop-Tarts – with a series of limited-edition crocheted Pop-Tarts Pop-Tartigan sweaters. 

Available nationwide for a limited time, each Pop-Tartigan sweater is handcrafted by crochet artisan, London Kaye, and her team and features a “granny square” crochet pattern inspired by the pastry’s iconic rectangular shape and golden-brown colors that look like Frosted Banana Bread Pop-Tarts. 

“For nearly 60 years, Pop-Tarts has put ingenious twists on familiar flavors, from creating a hot fudge sundae you can put in your backpack to inventing a confetti cupcake that fits in your pocket,” says Heidi Ray, senior director, marketing, portable wholesome snacks, Kellogg’s.

“We’re excited to launch our newest hack, a delicious short-cut to fan-favorite nostalgic and comforting flavors – without any chance of a #bakingfail – paired with a granny chic Pop-Tarts-inspired sweater to wrap yourself up in.”

Only sixty of these exclusive, handknit Pop-Tartigan sweaters will be available for purchase and will each come with a box of the new Frosted Banana Bread Pop-Tarts.  

“There’s nothing better than curling up in a warm, crocheted sweater, so when I found out Pop-Tarts wanted to give their fans an extra cozy piece inspired by the new flavor, I knew this collab would be a match made in granny chic heaven,” says London Kaye, Pop-Tartigan artisan. “My team and I hand-crafted each Pop-Tartigan sweater with warm colors and crocheted features that are sure to be the perfect accessory to embrace your cozy side.” 

The limited-edition Pop-Tarts Pop-Tartigan can be purchased on BananaBreadPopTarts.com beginning March 29. There will be two additional drops on March 31 and April 4 while supplies last. Twenty sweaters will be sold each day during the promotion window and will be available on a first-come-first-served basis.