Perfetti Van Melle Launches Fruit-tella Water EnhancersPerfetti Van Melle Launches Fruit-tella Water Enhancers
Manchester Drinks Company will produce a range of water enhancers, in flavors, including Blackcurrant and Strawberry, across the U.K. and Ireland.
July 13, 2023
Licensing Matters Global has announced it has brokered an agreement for Perfetti Van Melle’s Fruit-tella, the natural sweet brand that uses real fruit juice. The latest collaboration is with Manchester Drinks Company.
Commencing this summer, Manchester Drinks has begun production of a range of water enhancers for on-the-go consumers in the U.K. and Ireland. This summer, they exclusively hit retail shelves at B&M stores in a pocket-friendly 66 ml bottle.
The products are available in flavors including Blackcurrant and Strawberry, infused with real fruit juices and crafted without added sugar. In line with Fruit-tella’s current brand strategy, the primary goal is to provide a refreshing “burst of fruity flavor” when added to water and appeal to consumers who aspire to try new products.
Fruit-tella Water Enhancers, Perfetti Van Melle, Manchester Drinks
“Including a hydrating drinks partner in our Fruit-tella licensing program was an obvious decision,” says Leila Loumi, senior global licensing director, Licensing Matters Global. “Manchester Drinks has delivered an eye-catching range that is not only refreshing, but also practical and energizing.”
“It’s an exciting collaboration that showcases our commitment to delivering exceptional experiences to our faithful Fruit-tella customers,” says Marta Ballesteros, global area manager, Perfetti Van Melle.
“With Fruit-tella water enhancers, we wanted to offer a convenient and exciting way to enhance your hydration experience,” says Richard Benjamin, founder, Manchester Drinks.
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