Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe.
April 24, 2018
The “Art of Football” collection features styles from labels including U.K.’s Boohoo and Umbro, Australia’s Le Specs, Tthe U.S.’s New Era and Russia’s Anteater, and celebrates soccer culture around the world. The streetwear-inspired range also features apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era.
"Pop culture acumen–from sport and music to art and culture–is embedded in our Pepsi brand identity. It's exciting to see our brand extend its power beyond the refreshing cola it is traditionally known for," says Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo. "Football is the world's game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories."
The collection will be available beginning May 21st on each partners' e-commerce site as well as at department stores, fashion retailers and online at BooHooman.com/Pepsi.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024
Star Wars and Heroes & Villains Announce New ApparelFeb 21, 2024