Pepsi, Peeps Toast to New Drink

Pepsi and Peeps have released a soft drink with Peeps-marshmallow flavor.

"After what has been a very difficult year, many consumers are looking for new things to smile about,” says Todd Kaplan, vice president, marketing, Pepsi. “To celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola. This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite."

The #HangingWithMyPEEPS national sweepstakes has kicked off and, in addition to limited edition three-pack prizes, Pepsi will award 10 grand prize winners with a collector's package of Pepsi x Peeps. Peeps and Pepsi are also collaborating to create Peeps dioramas.

"The Peeps brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we're thrilled to collaborate with Pepsi on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday," says Caitlin Servian, brand manager, Peeps. "We look forward to seeing how fans express their Peepsonality as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering."