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April 6, 2018
Pepsi and Aquafina have revealed their plans for the 2017 baseball, centered around the home openers in Chicago and New York as well as other teams throughout the year.
The partnership will officially kick-off with consumer events for the New York Yankees and Chicago Cubs during both teams’ home openers, April 10.
As part of the campaign, Pepsi will launch team-branded Pepsi cans across 11 baseball teams and Aquafina will release limited edition Cubs bottles featuring the team’s World Champions logo.
Additionally, Pepsi will host a pre-game event outside of Yankee Stadium and Wrigley Field. Aquafina will also host fan activations at Wrigley Field as well as pass out Cubs-branded bottles.
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