Pacifico Beer, Lakai Partner New Collaboration

The collaboration will debut this July.

License Global

April 5, 2021

1 Min Read

Pacifico Beer and Lakai have teamed up for the beer brand's premiere footwear and apparel collaboration in a deal brokered by The Joester Loria Group.

The Pacifico x Lakai collaboration will consist of eco-conscious footwear and apparel, a nod to the Pacifico's commitment to the environment and preserving outdoor adventure.

The collaboration will be released in early July at specialty retailers and

The launch will be supported with digital marketing campaigns from both brands, influencer outreach, product seeding and the Lakai skate community's involvement.

Read more about:

Pacifico Beer

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like