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April 6, 2018
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
The branded packaging–which can be found on Mike and Ike Original Fruits, Hot Tamales Fierce Cinnamon and new Mike and Ike 3 Point Mix boxes–will include locker codes for the game.
Additionally, George has participated in a number of social media activations for the brand and will make an appearance at Just Born’s virtual gaming experience event.
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