Mike and Ike Features ‘NBA 2K17’

Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.

The branded packaging–which can be found on Mike and Ike Original Fruits, Hot Tamales Fierce Cinnamon and new Mike and Ike 3 Point Mix boxes–will include locker codes for the game.

Additionally, George has participated in a number of social media activations for the brand and will make an appearance at Just Born’s virtual gaming experience event.