Kraft Heinz Partners with Del Monte for Fresh Fruit Lunchables

Lunchables enters the produce aisle for the first time with new fresh fruit offerings.

License Global

August 2, 2023

1 Min Read
Lunchables x Del Monte Family
Lunchables x Del Monte FamilyLunchables, Fresh Del Monte Produce

Lunchables, in partnership with Fresh Del Monte Produce, has entered the produce aisle for the first time with its new fresh fruit offering, featuring pineapple, clementines, grapes and apples.

After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year, Lunchables with Fresh Fruit debuts in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings.

“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” says Naor Danieli, director of marketing, Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”

“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” says Melissa Mackay, vice president, marketing, Fresh Del Monte. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”

Starting this month, Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South-Central region of the U.S.

About the Author(s)

License Global

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